Quality improvement initiatives

Quality awareness activities

November has been designated Quality Month. With a focus on the concepts of “Customer First” and “Quality First,” we are working to raise awareness of quality among our employees by holding site inspections by the president and quality exhibitions, displaying quality mottos and posters, and implementing other initiatives.

We also relaunched our Quality Learning Center, previously held as part of Quality Month, and established our permanent Denshinkan Education Center in March 2019 to relearn the essence of quality and emergency lessons learned from our past failures. The Denshinkan Education Center is used all year round for training employees in quality. (See “Employee health and safety.”)

Site inspection by the president (Forging Plant)
Site inspection by the president (Forging Plant)
Training at the Denshinkan Education Center
Training at the Denshinkan Education Center

Customer recognition of quality

Excellence Award for supplier contributions to quality improvement
Excellence Award for supplier contributions to quality improvement

Aichi Steel Group initiatives to improve quality are being recognized by customers.

In December 2018, Shanghai Aichi Forging Co., Ltd. (Headquarters: Shanghai, China), one of our overseas subsidiaries, received an Outstanding Quality Award from Guangzhou Automobile. In March 2019, our Forging Plant received an Excellence Award for quality during 2018 from the Head Office Plant of Toyota Motor Corporation. In March 2020, our Electronic Components Plant received an Excellence Award for supplier contributions to quality improvement, for the eighth year in a row, from the Hirose Plant of Toyota Motor Corporation.

Survey of customer evaluations

Every year, we collect customer evaluations of Aichi Steel through a survey rating quality, delivery and service on a five-level scale. If any areas drop below standard, we implement initiatives the following year to improve those areas and improve customer satisfaction.

Number of
customers surveyed
88 offices
(All customers who were supplied with above a certain amount of steel materials and forged products)

Training programs for sales staff

Marketing & Sales Headquarters’ are working on the target to strengthen each person’s skills and also improve our sales management process by the following methods:

①Enrich educational contents to raise the level of knowledge and skill among new and younger staff.
②Enhance our education activities including off-the-job training to foster leaders among our mid-career staff.

6 programs per year
Total numbers of
participants
39 persons
(All new and younger mid-level employees)