Initiatives for improving quality (TQM)

Quality awareness activities

November has been designated Quality Month. With a focus on the concepts of “Customer First” and “Quality First,” we are working to raise awareness of quality among our employees by holding site inspections by the president, and quality exhibitions displaying quality mottos and posters, and implementing other initiatives.

We have also worked to improve awareness of quality among our employees, regardless of the pandemic, by holding improvement case study meetings online so that employees could participate from the office or home, and by holding a groupwide TQM conference with Shinichi Sasaki, as an authority on “Jikotei Kanketsu”, as special guest.

Site inspection by the president (Forging Plant)
Site inspection by the president (Forging Plant)
Guest lecture by Shinichi Sasaki, Former Executive Vice President at Toyota Motor Corp.
Guest lecture by Shinichi Sasaki, Former Executive Vice President at Toyota Motor Corp.

Customer recognition of quality

Special Contribution Award received by SAFC from Kubota Engine (Wuxi) Co., Ltd.
Special Contribution Award received by SAFC from Kubota Engine (Wuxi) Co., Ltd.

Aichi Steel Group initiatives to improve quality are being recognized by customers.

In March 2020, our Electronic Components Plant received an Excellence Award for supplier contributions to quality improvement, for the eighth year in a row, from the Hirose Plant of Toyota Motor Corporation. Shanghai Aichi Forging Co., Ltd. (SAFC) also received a Special Contribution Award from Kubota Engine (Wuxi) Co., Ltd. in December 2020, and the Forging Plant received a Quality Excellence Award from Daihatsu Motor Co., Ltd. in April 2021.

Survey of customer evaluations

Every year, we collect customer evaluations of Aichi Steel through a survey rating quality, delivery and service on a five-level scale. If any areas drop below standard, we implement initiatives the following year to improve those areas and improve customer satisfaction.

Number of
customers surveyed
59 offices
(All customers who were supplied with above a certain amount of steel materials and forged products)

Training programs for sales staff

Although lecture-style group training has been halted because of the COVID-19 pandemic, we are continuing with off-the-job training for new staff members in small groups.

Additionally, to raise the level of knowledge and skills among our new and younger staff members, we are encouraging them to attend external online trainings. To achieve the goal of strengthening each person’s skills and improving our sales management process, the entire Marketing & Sales Headquarters is participating.

4 programs per year
Total numbers of
participants
14 persons
(All new and younger employees)