Special Feature 1: Start of an In-house Company System

Individual Companies Applying Themselves to Creating an Ever-better Aichi Steel


  • 1 Naohiro Yasunaga
    Managing Executive Officer and Hagane Company President
  • 2 Katsunori Kojima
    Managing Executive Officer and Kitaeru Company President
  • 3 Takashi Ishigami
    Managing Executive Officer and Smart Company President
  • 4 Hiroaki Chino
    Managing Executive Officer and Corporate Planning Headquarters General Manager
  • 5 Toshiyuki Yamanaka
    Managing Executive Officer and Marketing & Sales Headquarters General Manager
  • 6 Hiroaki Asano
    Executive Vice President and Manufacturing and Future Planning Headquarters General Manager

Aichi Steel introduced an in-house company system in April 2017 to improve the speed of decision-making in business operations and to create more competitive businesses. Three companies—Hagane Company, Kitaeru Company and Smart Company—were created around the core products of steel products, forged products and electro-magnetic products. The enhanced planning and product capabilities that this has achieved are giving further traction toward increased profitability. The addition of three headquarters—Corporate Planning Headquarters, Marketing & Sales Headquarters and Manufacturing and Future Planning Headquarters—as well will provide groupwide checks and balances of the three Companies. In this way, we are strengthening corporate functions and providing support to manufacturing.

Aims of adopting an in-house company system

  • Manufacturing ever-better products
    We are meeting customer needs through an integrated system from development to sale, and through enhanced business planning and operation supported by the drive of our leaders and faster decision-making capabilities.
  • Developing better structures
    Our domestic and overseas subsidiaries, engaged in a variety of businesses, were also reorganized into the in-house company structure. Our powerful leadership is improving traction of our businesses and strengthening our business foundations across the whole of Aichi Steel.
  • Building a company of contented employees
    We are creating organizations and workplaces where our employees are proud to work, and where they can be happy and can grow though their jobs, and at the same time we are developing talented people with leadership qualities.

Companies

Hagane Company
From development to manufacture of steel products

Hagane Business Management Div., Hagane Products Development Div., Hagane Production Engineering Div.
Chita Plant, Kariya Plant

Main subsidiaries
Aiko Corporation, Aichi Ceratec Corporation, Omi Mining Co., Ltd. Aichi Techno Metal Fukaumi Co., Ltd., Aichi Steel Logistics Co., Ltd.

Example of products
Specialty steel / Stainless steel
Specialty steel / Stainless steel
Kitaeru Company
From development to manufacture of forged products

Kitaeru Business Management Div., Kitaeru Production Engineering Div., Kitaeru Plant

Main subsidiaries
Asdex Corporation, Aichi Forge Philippines, Inc. (Philippines), Aichi Forge USA, Inc.(USA), Aichi International (Thailand) Co., Ltd. (Thailand), Shanghai Aichi Forging Co., Ltd. (China), PT. Aichi Forging Indonesia (Indonesia)

Example of products
CVT shaft / Crankshaft
CVT shaft / Crankshaft
Smart Company
From development to manufacture of electro-magnetic products and other advanced functional products

Smart Business Management Div., Sensor Business Dept., Magnet Business Dept., Electronic Components Business Dept., Smart Production Engineering Div., Higashiura Plant, Gifu Plant, Seki Plant, Electronic Components Plant

Main subsidiaries
Aichi Micro Intelligent Corporation, Aichi Magfine Czech s.r.o. (Czech Republic), Aichi Magfine Technology (Pinghu) Co., Ltd.(China), Aichi Europe GmbH (Germany), Aichi Korea Corporation (Korea)

Example of products
Electric compass for smart watches / Power card lead frame
Electric compass for smart watches / Power card lead frame

Hagane Company

Naohiro Yasunaga
Managing Executive Officer and Hagane Company President

Sustain, Appreciate, Create—
in practice daily through the Aichi Way

Right now, it is important that we put the words “I Will” into practice through our noble ambitions, and create the required Aichi brand, in order to restructure with safety, security, and stability at the completion of the Step Up Plan, and to respond to the current high rate of orders. Through the 2020 Medium-term Management Plan, we will ensure full penetration of our founding spirit, challenge ourselves by setting high targets, and achieve profitability by maximizing the capacity of our existing facilities. Thereafter, we hope to replace our iron and steel facilities to be able to adapt to changes in the business environment, such as a once-in-a-century transformation of automobiles. We also aim to become valued as the world’s leading manufacturer of specialty steels and as a passionate organization putting the Aichi Way into practice every day.

TOPICS

Aichi Steel awarded Best New Technology
Award at International Stainless Steel Forum (ISSF)

Aichi Steel’s stainless steel for high-pressure hydrogen applications received the Bronze Award for Best New Technology Award at the International Stainless Steel Forum held in Shanghai, People's Republic of China. The stainless steel we developed has high strength and shows exceptional ductility in high-pressure hydrogen environments. It was recognized for its contribution to improving safety and reliability of fuel cell vehicles.

Kitaeru Company

Katsunori Kojima
Managing Executive Officer and Kitaeru Company President

Delivering high quality, affordable products to customers globally from the world’s safest and cleanest plant

Within the Kitaeru Company, our keyword is “change.” Against the backdrop of a dramatically changing business environment, we are changing our business planning to anticipate customer trends, changing the way forging is normally done, changing into a safe and clean workplace, and transforming into a global-level forging business. We are strengthening our domestic base by “manufacturing ever-better products” through selection and grouping of products and reallocation of production facilities, and by “building a company of contented employees” through HR development with enhanced education and a sense of unity cultivated with Company events, etc. At the same time, we are leading consolidated growth by supporting autonomous operations of our overseas facilities.

TOPICS

Completion of construction of servo press line for R&D of next-generation forged products

Aichi Steel has completed construction of a servo press line designed to promote the development of innovative forging technologies to positively respond to structural changes due to electrification of automobiles, such as hybrid vehicles and plug-in hybrid vehicles. With a double-action molding mechanism built into the servo press, the first ever for a Japanese forged products manufacturer, the press will accelerate the development of more advanced forged products including new products and techniques that maximize the benefits of the system.

Smart Company

Takashi Ishigami
Managing Executive Officer and Smart Company President

From “dreams and challenges” to “realizing dreams”

A shift to electrification of vehicles is taking over the world, and this next-generation mobility is helping create a smart society. Our goal is to ensure we play a part in this. The Smart Company approaches challenges steadily, quickly and without hesitation, and develops products that are appealing to the new smart society.
The 2020 Medium-term Management Plan represents our “dreams and challenges” stage, which will then pass the baton to our “realizing dreams” stage. The Smart Company is a collection of mini businesses, such as electronic components and magnets. That is why we are working together to increase profitability by strengthening the foundations of each of these businesses, and to take on future challenges by focusing on the key phrase of “Change itself and the world.”

TOPICS

Aichi Steel exhibits for the first time at the 24th ITS World Congress 2017 Montreal

Aichi Steel Corporation participated for the first time as an exhibitor in the 24th ITS World Congress 2017 held in Montreal, Quebec, Canada. It introduced its magnetic marker-based autonomous driving support system, which utilizes its MI sensors, to help realize the smart city concept.

Corporate Office

Corporate Planning Headquarters

Enhancing corporate functions, optimizing management resources and improving brand strength

Corporate Planning Div.
IT Management Div.
General Affairs Div.
Corporate Communications Div.
Human Resources Div.
Finance & Accounting Div.

Marketing & Sales Headquarters

Enhancing marketing through customer and product focuses

Sales Planning Div.
Toyota Sales Div.
Chubu Sales Div.
Tokyo Office
Osaka Office

Manufacturing and Future Planning Headquarters

Planning, procurement and production support for manufacturing

Silicon Valley Office Technical Planning Div.
Process Engineering Development Div.
Frontier Research and Development Div.
Purchasing Div.
Production Control Div.
Facility Engineering Div.
Analysis & Testing Dept.

Corporate Planning Headquarters

Hiroaki Chino
Managing Executive Officer and Corporate Planning Headquarters General Manager

Supporting autonomous Company operations, setting directions ahead to 2040, and securing resources

In our corporate function, the Corporate Planning Headquarters supports the autonomous operation of our Companies. While strengthening our planning capabilities, we communicate directions Aichi Steel should take out to 2040, as well as which initiatives to prioritize, and how to secure and distribute the necessary resources (people, things and funds). In addition, each of us is responsible for leading the push toward transformation and spearheading penetration and application of the Aichi Way. We also promote company-wide activities to achieve our medium-term CSR targets, and work to promote healthy employees and a healthy company by pursuing variable and worthwhile workstyles.

Marketing & Sales Headquarters

Toshiyuki Yamanaka
Managing Executive Officer and Marketing & Sales Headquarters General Manager

Growing value for customers and maximizing Company profits

The Marketing & Sales Headquarters has responsibility for sales (volumes and sale prices) to help each Company reach its business plan.
To achieve this goal, we exercise our cross-organizational function to establish customer-oriented sales strategies through a commitment to incorporating market needs. We then apply those strategies to our products and reflect them in each Company business plan as we work to optimize all our businesses. We also aim to maximize profits by ensuring cost fluctuations are properly passed on and making most efficient use of limited production capacity. We also share our vision for future sales and workmanship with each Company, and participate in their business planning.

Manufacturing and Future Planning Headquarters

Hiroaki Asano
Executive Vice President and Manufacturing and Future Planning Headquarters General Manager

Enhancing the manufacturing base and steadily laying the foundation for the future to achieve steady growth

The arrival of next-generation mobility and the smart society poses a serious threat to the future of our core businesses—specialty steels and forged products. On the other hand, periods of great change like this also present the perfect opportunity for creating new businesses that utilize our materials, which are the DNA of Aichi Steel. While ensuring proper completion and implementation of the Step Up Plan, the Manufacturing and Future Planning Headquarters is working to build a robust and competitive manufacturing foundation that incorporates IoT and other technologies.
We are also steadily laying the foundation for product development that merges our integrated forging and steelmaking process electro-magnetics in response to the electrification of automobiles, and the creation of new businesses in areas such as autonomous driving, medical and environment that will contribute to a smart society.

TOPICS

Construction completed for new administration building

Construction of Aichi Steel’s new administration building, a 75th anniversary project, has now been completed. The main building where our business is conducted became operational in January 2017, but the hall building marks the completion of our new administration building.
The new hall building contains a large hall and a Visitor Center with display rooms and guidance hall that will be used for plant tours. With a stainless steel staircase made from Aichi Steel formed stainless steel, this hall and the main building will together serve as the face of the company, and a symbol for our region.

Exterior of new administration building
Exterior of new administration building
Staircase made from Aichi Steel’s formed stainless steel
Staircase made from Aichi Steel’s formed stainless steel
Visitor Center display room
Visitor Center display room