Social contribution activities

Activity promotion system

In pursuit of harmonious coexistence and co-prosperity, Aichi Steel promotes community-oriented activities focused around four key words: “clean,” “green,” “creative” and “volunteerism.”

The Volunteer Center, located in the General Affairs Division, provides information and promotes educational activities with the aim of supporting employee volunteer activities. It also offers a consultation service and plans smaller-scale volunteer activities in which employees and others can easily participate, and it encourages them to experience volunteering for themselves.

During fiscal 2020, we had to dramatically reduce the number of activities that we held for achieving harmony with nature, and volunteer activities, because of the pandemic. For this reason, there were far fewer participants than normal even though we were able to hold limited volunteer activities, such as selling bakery goods from welfare facilities and offering a cafe with foods that support disaster recovery, and local cleanup activities like Clean Aichi Day.

Changes in the number of volunteers in social contribution activities (cumulative)

Number of volunteers
in FY2020
5,277volunteers
(4,627 person decrease year-over-year)
(reduction due to COVID-19)

Clean (beautification, safety, security)

In addition to holding the “Nearby roads clean-up campaign” every two months to help clean our neighborhoods, we have been holding Clean Aichi Day every October since 2009, together with employees of domestic and overseas subsidiaries, as one of Aichi Steel's CSR Enhancement Month activities.

We also conduct traffic safety awareness activities as a responsible manufacturer in the automobile industry. One of those activities is “Zero Day” safety patrols that each site continues to conduct.

Nearby roads clean-up campaign

Nearby roads clean-up campaign
3events,
69volunteers

Clean Aichi Day

Clean Aichi Day
1,307volunteers

Traffic safety awareness

Traffic safety awareness
370volunteers

Green (planting and environmental conservation)

Aichi Steel Technical Training Institute students planting greenery on the roundabout in front of Shurakuen Station
Aichi Steel Technical Training Institute students planting greenery on the roundabout in front of Shurakuen Station

Twice a year, students of the Aichi Steel Technical Training Institute plant flowers in the roundabout in front of Meitetsu Shurakuen Station, the station nearest our offices, as one of our activities to clean the neighborhood.

Creative (education, culture)

Participating in “Lesson about Iron” (photo from fiscal 2019)
Participating in “Lesson about Iron” (photo from fiscal 2019)

Launched in 2010 to mark the 70th anniversary of our founding, we visit schools to present a “Lesson about Iron” to students every year. The project, which we have held for 10 years, aims to teach elementary school fifth graders about the local industry of Tokai City, the largest iron-producing region in central Japan. Through a lesson called “Making Magnets,” we have been offering a fun way for local elementary school students to experience manufacturing, but we were unable to hold the lesson during fiscal 2020 because of the pandemic. For this reason, we have considered other options to promote further use of virtual factory tours and other activities for people to use regardless of the conditions.

Volunteer support

Established in 1993, the Aichi Steel Volunteer Fund continued to donate to local social welfare organizations and volunteer groups near our company, and to provide ongoing support after the Kumamoto Earthquake. Another voluntary and ongoing program that employees can participate in is the “one-coin” donation program, where they donate 100 yen from their pays every month.

During fiscal 2020, although we had to dramatically reduce the number of volunteer activities that we held because of the pandemic, we did hold activities where possible.

“One-coin” donation
653volunteers

Aichi Steel Volunteer Fund

Through the Volunteer Fund and Matching Gift Program, Aichi Steel has donated goods and money to disaster areas to the value of 1.37 million yen via local social welfare services.

Japan Blind Tennis Federation
Japan Blind Tennis Federation
OISCA International
OISCA International

Support for disaster-affected areas

As part of our efforts to support disaster-affected areas after the Great East Japan Earthquake, we have held sales of local produce at plant open days and other events, and offered a special menu in support of regional recovery at the company cafeteria/Ai-terrace using ingredients from disaster-affected areas.
In fiscal 2020, which marked the 10th year since the Great East Japan Earthquake, we offered Morioka Reimen, a special cold noodle dish from Iwate Prefecture, at the company cafeteria as a special menu item in support of regional recovery.

Volunteering and Welfare Hands-on Trial

Potato harvesting experience in Nakashinden green space
Potato harvesting experience in Nakashinden green space

Since fiscal 2016, we have been running the “Volunteering and Welfare Hands-on Trial” to enable employees to participate as volunteers in the local community, and to better understand social welfare. Every year, we have been holding a wide variety of related activities, including a blind tennis experience, training in disaster volunteer center establishment and operation, visits to child welfare facilities, a visit to an adult day care center, and sign language courses.
In fiscal 2020, because of the COVID-19 pandemic, we held only a potato-harvesting event in Nakashinden green space, inviting children from child welfare facilities.

Lunchtime volunteer activities

We called for the donation of old ties and children’s books to help support welfare facilities for disabled persons and orphanages, and are holding lunchtime volunteering activities where employees clean up the collected books and separate the fabric from the collected ties.
In fiscal 2020, because of the COVID-19 pandemic, we did not hold any group activities but held a family volunteer program in which each person collected goods and cleaned them at home.

Sale of bakery goods from welfare facilities for disabled persons

Selling bakery goods at our Head Office
Selling bakery goods at our Head Office

To help support welfare facilities for disabled persons, in fiscal 2019 we started selling bakery goods from these welfare facilities at our Group companies Aiko Corporation and Aichi Steel Logistics Co., Ltd. This is in addition to previous efforts selling chiffon cakes in each of our cafeterias and selling bakery goods at each of our plants.
In fiscal 2020, we continued to sell bakery goods from welfare facilities for disabled persons, as they were having difficulties expanding sales. However, because of the COVID-19 pandemic, we switched to sales on an order basis.

Recycled books, CDs and DVDs

We have started a collection drive at employee dormitories and the company cafeteria to support welfare facilities for disabled persons. The used books we collect are fixed up for resale by people with disabilities, with the profits going to the workers involved.

Recycled books, CDs and DVDsRecycled books, CDs and DVDs
Recycled books, CDs and DVDs